Design Tokens

Hooked brand — Helvetica Neue · P&B · Apple-style

Neutral Scale

50

#fafafa

100

#f5f5f5

200

#e8e8e8

300

#d9d9d9

400

#b8b8b8

500

#959595

600

#595959

700

#3d3d3d

800

#1a1a1a

900

#0a0a0a

950

#000000

Semantic Colors

Background

--background

Foreground

--foreground

Primary

--primary

Secondary

--secondary

Muted

--muted

Accent

--accent

Border

--border

Card

--card

Status Colors

Success

--success

Warning

--warning

Destructive

--destructive

Info

--info

Chart Colors

Chart 1

--chart-1

Chart 2

--chart-2

Chart 3

--chart-3

Chart 4

--chart-4

Chart 5

--chart-5

Typography — Helvetica Neue

Display / 64px / LightHooked
H1 / 48px / BoldHooked
H2 / 32px / BoldHooked
H3 / 24px / MediumHooked
H4 / 20px / MediumHooked
Body / 16px / RegularHooked
Small / 14px / RegularHooked
Caption / 12px / UpperHooked

Letter Spacing

Tight −0.02emOffer-led Growth
Normal 0emOffer-led Growth
Wide 0.08emOffer-led Growth
Wider 0.15emOffer-led Growth

Border Radius

Sharp (0px)
SM (1.5px)
Default (4px)
MD (3px)
LG (4px)
XL (5.5px)
Full

Shadows

None

none

SM

0 1px 2px

Default

0 1px 3px, 0 1px 2px

MD

0 4px 6px

LG

0 10px 15px

Button — Variants

Badge — Variants

DefaultSecondaryOutlineDestructive

Card

Offer-led Growth
Método proprietário de aquisição com foco em LTV.

Cada campanha começa pela oferta, não pelo criativo.

Wellness BR
Nicho: suplementação funcional brasileira.

Alert — Variants

Radio Group